When Colonial First State Global Asset Management (CFSGAM) was sold to Japan’s Mitsubishi Bank, RADAR helped CFSGAM rebrand to First Sentier Investors and launch its new brand globally.
This campaign ran across international markets in 2021/2022 including Asia, UK, France, Germany and Australia.
During our strategic planning for the campaign we established that a core attribute across First...read more
During our strategic planning for the campaign we established that a core attribute across First Sentier Investors’ global asset teams was that they were ‘curious sceptics’ in their search for great investment opportunities. As a metaphor for this curiosity - we researched a series of very ‘curious facts’ that initially appear unbelievable, but when you dig deeper actually have a scientific basis. The curious facts were then brought to life with sophisticated & thought-provoking illustrations, reinforced by the headline ‘Curious, so are we?’ and powerful & engaging illustrative scenarios that drove the global campaign.
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