Genzyme approached RADAR with a brief to promote their corporate team ...read more
Genzyme approached RADAR with a brief to promote their corporate team (Cyclopaths) in the 2014 Gong Ride, a fundraising campaign driven by the MS Society. Although Genzyme have successfully participated for many years, they wanted to increase their fundraising efforts whilst also promoting Genzyme's corporate brand and strong connection to the treatment of multiple sclerosis.
RADAR designed and built a website which strongly promoted Cyclopaths, but also the parent brand...read more
RADAR designed and built a website which strongly promoted Cyclopaths, but also the parent brand Genzyme. The site provided a strong platform for riders to sign-up and build a profile, which they could then link to their social media pages to encourage donations. The campaign outperformed its KPI’s and went on to raise over $100,000 between the riders, consisting of donations from their own networks and matched by Genzyme.
As a result of the promotion Genzyme was one of the top ranked corporate teams in the event.
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The price quoted to the client is for the work specifically agreed to only. Should the client add to the scope of work then additional charges may apply. Correspondingly, should the client scale back the scope of work a refund is not guaranteed. The conditions where a refund is not guaranteed includes when a total project discount of costs has been provided. Refunds may also only be provided if no work has commenced on an item that has been removed from the project scope, or de-scoped.
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Except in relation to property damage (excluding loss of data), injury or death it is agreed by the client that RADAR will not be liable for any damages or loss incurred by the client including, loss of revenue, loss of opportunity and loss of profit. The client also agrees that RADAR will not be liable for any damages incurred indirectly by any third parties related to the client or the client's business, where the third party may seek legal action or compensation of any kind from the client.