To develop an innovative and engaging creative campaign to help build awareness...read more
To develop an innovative and engaging creative campaign to help build awareness of Perpetual’s Diversified Income Fund, and its positioning as being a fund that has flexibility to move with rate rises.
Our creative solution used a simple but powerful visual metaphor, a fishing float moving with the...read more
Our creative solution used a simple but powerful visual metaphor, a fishing float moving with the swell to represent the fund’s flexibility to move with rate rises. We then executed the idea across multiple channels including press, banners, owned media and a tailored microsite.
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The price quoted to the client is for the work specifically agreed to only. Should the client add to the scope of work then additional charges may apply. Correspondingly, should the client scale back the scope of work a refund is not guaranteed. The conditions where a refund is not guaranteed includes when a total project discount of costs has been provided. Refunds may also only be provided if no work has commenced on an item that has been removed from the project scope, or de-scoped.
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