The Asian Fixed Income space has grown in popularity over the past ten years and although Fidelity is a leader in providing insights for other categories, they’re not well known for Asian Fixed Income products. Our challenge was to leverage Fidelity’s reputation into the Fixed Income category to raise awareness and drive conversions across Asia.
Through market research and discussion with the client about their investment process, RADAR...read more
Through market research and discussion with the client about their investment process, RADAR developed the creative insight and headline of ‘We see the potential’. Supported with a unique illustrative style that could be carried across several Fixed Income products and be sensitive to varying cultural symbols across Asia, the creative solution provided a powerful brand awareness platform and positioned Fidelity as the Asian Fixed Income expert.
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