FSSA Investment Managers approached RADAR to help drive brand awareness in international markets. Being a specialist Asia & Emerging Markets investment manager, with over US$38b funds under management, they wanted to ensure their brand was well recognised in key global markets.
Based on our research and strategic planning, including interviews with key executives, we...read more
Based on our research and strategic planning, including interviews with key executives, we established that FSSA’s point of difference is that they have a unique approach and see opportunities differently to other investment managers. This led to the campaign line, ‘A different perspective’, and the choice of iconic Asian imagery with surprising shadows.
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