As a destination that is not well understood culturally by Australians and...read more
As a destination that is not well understood culturally by Australians and perceived as being not easily accessible for women, the Arab Emirates are viewed more as stopover destinations than travel destinations. Our brief was to promote Abu Dhabi as a longer stay destination and increase visitors' average length of stay, from a then average of only two days.
Our creative strategy was to make the campaign an immersive experience which would help overcome...read more
Our creative strategy was to make the campaign an immersive experience which would help overcome the lack of understanding around the culture and beauty of the city, and appeal to the female target audience.
Our campaign idea, 'How would you spend 96 hours in Abu Dhabi?’, invited visitors to create their dream itinerary comprising of a range of exciting activities that Abu Dhabi has to offer. We focused on three touch points consisting of adventure, culture and affordable luxury, and built a competition microsite that allowed entrants to build and submit their itineraries and have the chance to win their dream holiday.
The campaign was promoted with SEM, Facebook advertising, eDM, online display and rich print collateral, and successfully outperformed all KPI's in terms of traffic and time spent on the campaign microsite.
RADAR is committed to providing you with the best possible customer service experience. RADAR is bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals.
Collection of your personal information
There are many aspects of the site which can be viewed without providing personal information, however if you wish to access RADAR customer support features you will be required to submit personally identifiable information. This will include but may not be limited to a unique username and password, and the provision of sensitive information if you need to recover a lost password.
Sharing of your personal information
We may occasionally hire other companies to provide services on our behalf. Those companies will be permitted to obtain only the personal information they need to deliver the service. RADAR takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
Use of your personal information
For each visitor to reach the site, we expressly collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the Site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalized content to you while you are at this Site.
Operational Security and Disaster Recovery
To minimize service interruption due to hardware failure, natural disaster, or other catastrophe, Radar implements a disaster-recovery program for our data. This program includes multiple components to eliminate single points of failure, including data replication and back-up, resilient and redundant infrastructure and a continuity plan in the event of disaster.
Accessing Your Personal Information
You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. RADAR reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis.
The following terms and conditions indicate RADAR's general policy when engaging with clients, and are provided for general information only. A specific contractual agreement will be entered into with all new clients, and will cover these and other areas in more detail.
The price quoted to the client is for the work specifically agreed to only. Should the client add to the scope of work then additional charges may apply. Correspondingly, should the client scale back the scope of work a refund is not guaranteed. The conditions where a refund is not guaranteed includes when a total project discount of costs has been provided. Refunds may also only be provided if no work has commenced on an item that has been removed from the project scope, or de-scoped.
The project schedules, time lines and delivery dates expressed by RADAR in any document or by any other means of communications are indicative estimates only. There may be occasions where product delivery or demonstration of completion of works does not correspond to these expressed schedules, timelines or dates. Project delivery may be delayed as a result of third party vendors' internal delays or delays in the provision of client feedback, materials, materials compatibility or milestone sign-off.
Unless otherwise agreed, payment is only accepted by direct bank deposit, credit card or cheque. If payment is made by cheque, then works corresponding to the payment will commence upon clearing of the cheque payment funds in RADAR's account.
Payment of Balance
Invoices are only issued corresponding to pre-defined payment milestones or pre agreed terms. Payment of invoices is required for work to commence on the quoted project. We reserve the right not to launch a website or deliver final artwork for printed materials until full payment has been received.
Should the client wish to cancel the project after payment of any first deposit amount, then any initial project deposit amounts are refundable pro-rata taking into account any work to date such as estimating, scoping and planning since the date the project was approved to proceed. Should the client wish to cancel at any other point during the process they shall remain liable for the work that has taken place and shall be invoiced accordingly.
Exclusion of Liability
Except in relation to property damage (excluding loss of data), injury or death it is agreed by the client that RADAR will not be liable for any damages or loss incurred by the client including, loss of revenue, loss of opportunity and loss of profit. The client also agrees that RADAR will not be liable for any damages incurred indirectly by any third parties related to the client or the client's business, where the third party may seek legal action or compensation of any kind from the client.