We were engaged to develop a Summer Holiday campaign for Club Med to drive enquiries and bookings for Club Med's international resorts, and with a broader goal to help grow brand awareness in the Australian market.
Our research found that whilst the key decision makers for Club Med's family target market are ...read more
Our research found that whilst the key decision makers for Club Med's family target market are 'mums', they also want the rest of family to be happy as well. With that in mind, we developed a campaign centred on mum enjoying her holiday in settings highlighting the range of Club Med activities enjoyed by their husbands and kids alike, all delivered by campaign imagery that helped convey Club Med's 'Premium All Inclusive' offering. The campaign was executed across SEM, display, Facebook, eDM and owned assets, successfully driving traffic to Club Med’s website and resulting in a significant boost in conversions.
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