March 2018

The Evolution of Easter

By Alyce
March 29, 2018 - 10:58

Eggs have been associated with the Christian festival of Easter, since the early days of the church. However, Christian customs connected with Easter eggs are to some extent adaptations of ancient pagan practices. The egg had long been a pagan...

The Digital Juggernaut and its Lazy Tail

By Andrew
March 22, 2018 - 10:14
Radar Sydney Creative Agency

In 2017 we witnessed the first year in which global online advertising overtook TV advertising, and in Australia online advertising accounted for over half of all advertising. While big discussions continue...

Creating a Powerful Anti-Smoking Message

By Alyce
March 06, 2018 - 15:20

The campaign objective was to raise the legal age of smoking in Australia. A very single minded message, so we focused on ensuring it had maximum creative impact through digital mediums, including a campaign website.

RADAR developed the...